List five things you do for fun.
Not everything has to convert, scale, or “perform.” Some things exist simply because they should. This is what Nobody Apparel would do when fun comes first.
1. Make something with no plan
A design created out of instinct, not data. No roadmap. No guarantees. If it connects, it connects. If it doesn’t, it still mattered.
2. Say less and let people fill the gaps
Cryptic posts, unfinished thoughts, images without explanation. Meaning doesn’t always need to be handed over neatly.
3. Work with people, not profiles
Friends, creatives, musicians, tattoo artists. People with stories rather than stats. The energy matters more than the reach.
4. Break our own rules
Redo a design just to see what happens. Strip it back. Ruin it. Rebuild it. Growth comes from contradiction.
5. Create for ourselves first
If we wouldn’t wear it, it doesn’t exist. Trends fade. Taste lasts.
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